Senior product designer with ten years across brand, strategy and product. 

I'm a product designer based in London, with around ten years of work behind me across fintech startups, scale-ups and larger product organisations. I work end to end, from market and user research to AI prototypes to shipped, measured products, and I care as much about the brand and the tone of a thing as I do about the flows underneath it.

I always start from sketches and sticky notes, but I'm just as keen on optimising my workflow with whatever is newest, and I'm always experimenting with AI. Tools aside, what I've come to believe after enough projects is that the most useful thing a designer brings to a room is clarity: the patience to sit with messy input long enough to see the pattern, then make it simple for everyone else.

Outside of work? I draw, spend time in nature (by the sea, ideally), and travel to unusual places. Trips that start as an adventure and somehow turn into field research.